Zeeman’s key business challenge was that their existing platform couldn’t support their strategic shift towards an omnichannel approach in a business-agile way. Their monolithic setup made any change complex and costly even with a good partnership with previous vendors. Outdated systems and clunky product-data management were holding them back, limiting flexibility and rapid adaptation. Recognising these obstacles, Zeeman embarked on a complete replatforming and redesign to empower their evolving digital strategy.
