Our work / Louwman Group
A driving ambition for excellence.
Louwman Group sought to integrate and enhance its e-commerce capabilities across multiple brands, focusing on improving customer journeys and ensuring seamless online transactions. The challenge was to unify diverse digital platforms while maintaining brand autonomy, helping Louwman build a successful digital function.
Improve customer engagement and online sales conversion.
Integrate digital tools across various brands for a unified customer experience.
Equip Louwman Group with a composable commerce platform ready for the challenges of the rapidly changing e-commerce landscape globally.
Strategy and Discovery: Conducted thorough business intake and discovery sessions involving key stakeholders.
Development: Built and iterated on MVPs for e-commerce platforms, ensuring modular and scalable architecture.
Optimization: Continuous enhancements and support for digital tools and platforms to improve user experience.
Collaboration between Lab Digital and Louwman Group was marked by strong communication and integrated teamwork.
Built multidisciplinary teams with roles such as business owners, e-commerce leads, and solution architects.
Maintained open channels of communication, ensuring alignment and timely updates.
Evolved project scope based on continuous feedback and iterative improvements.
The technical solution was grounded in a composable architecture, ensuring flexibility and scalability.
Utilized MACH principles for a robust and modular framework.
Integrated various digital tools, including CMS, PIM, and CRM, for seamless operations.
Overcame challenges related to data migration and platform integration, ensuring a smooth transition.
Founded in 1923, Louwman Group is one of Europe's largest automotive companies, selling over 80,000 cars annually. They import and distribute major brands like Toyota, Lexus, Morgan, and Suzuki, with operations extending to motorcycles and outboard engines. Employing over 4,000 people across the Netherlands, Belgium, Sweden, and the Czech Republic, Louwman also excels in leasing, financing, parts supply, logistics, and real estate. They innovate with services like auto.nl and Driven, a subscription-based mobility service, and collaborate with car-sharing company WeGo. Committed to customer satisfaction, continuous improvement, and responsibility, Louwman Group strives to provide comprehensive mobility solutions.
We help groups integrate and scale commerce across multiple brands while keeping each one autonomous. Tell us about your portfolio and we’ll help you plan.