Heijmans' activities span a wide array of clients from consumers and private businesses to local and central government. The challenge was to express the company's diverse activities in a way that's understandable for a broader audience through a new, powerful corporate website. To address this, Heijmans revised their communication strategy, focusing on storytelling and meaningful content, giving in-depth insights into how Heijmans helps make the world a bit more accessible through infrastructure.
- Establish a highly customisable website, allowing for visually impactful storytelling.
- Expand their target audience to include new regions and new personas.
- Preserve a solid data-analysis infrastructure to measure and improve the customer experience.
