Our work / Glen Dimplex

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Glen Dimplex

Heating up ecommerce.

Sector
Home appliances
Region
Global
Platform
commercetools
3 markets
DTC platform launched
6–8 weeks
Average time to launch new regions
01 — The challenge

Turning brand sites into ecommerce platforms

With all the brand sites built on Acquia, Glen Dimplex was seeking a solution to make all brand sites transactional to consumers with a quick time to market, with a minimal impact on the technical landscape.

Ecommerce on existing brand sites

Transform experience-oriented brand websites into ecommerce platforms.

Composable architecture overlay

Apply a composable architecture frame to the existing technology.

Rapid time to market

Ensure a rapid time-to-market capability.

02 — Our approach

Close collaboration, composable by design

We worked closely alongside the internet agency that handles the brand sites for Glen Dimplex. Precise coordination resulted in a pleasant collaboration, meeting the agreed deadlines and a smooth launch of the ecommerce capabilities.

  • Supported the Glen Dimplex digital team with strategic and technical guidance to build a long-term roadmap.

  • Created a framework to add commerce capabilities to existing brand websites.

  • Collaborated with Glen Dimplex's team and other suppliers to deliver training and operational support.

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03 — Technology & partners

Technology & partners

We integrated commercetools as the commerce solution within the existing Acquia websites. Commercetools provides the cart and checkout functionalities, allowing us to easily add transactional functions to the existing website without interfering with existing technology. By using a composable architecture, Glen Dimplex can roll out new brands or regions in 6–8 weeks without having to change the existing brand sites.

azure
commercetools
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04 — About Glen Dimplex

About Glen Dimplex

Glen Dimplex, headquartered in Ireland, is the largest manufacturer of electrical heating appliances globally and a leading provider of domestic appliances, cooling, ventilation, and renewable energy solutions. Incorporated in 1973 as Glen Electric with 10 employees, the company now has annual revenue exceeding €1.5 billion and employs over 8,000 staff across Europe, North America, Asia, and Australia/Oceania.

Turning your brand sites into shops?

We add composable commerce to existing brand websites, so new markets can go live in weeks. Tell us about your brands and we’ll show you what’s possible.

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