Our work / Danone
A trusted platform for early life nutrition.
Danone needed to augment existing experience platforms which already had an essential role in the customer journey of the Danone brands with e-commerce functionality, in a smooth and seamless way. They had to be able to scale fast with as little tailoring as possible.
Ability to rapidly roll out to new markets as they become ready.
Turn user-experience oriented websites into fully functional e-commerce platforms.
Centralise multiple regions, multiple languages, multiple brands into one platform available for all relevant channels.
Enhance the end-user experience through powerful, on-brand design.
Develop a sustainable platform which is easy to maintain and to leverage for future market opportunities.
Deliver a single platform commerce solution that can be rolled out from a central (IT) organisation.
Enable support at a local level.
The platform is based on infrastructure in Amazon Web Services. It uses the MACH solution commercetools as primary e-commerce engine, connected to centrally maintained sources such as PIM, DAM and ERP. The architecture foresees connections to necessary tools like payment providers and shipping and warehouse solutions. The total architecture is ready to use and unlocks integrated headless e-commerce possibilities for new markets.
Together with Danone, Lab Digital created a collaborative atmosphere that enabled us to combine steady and high-quality technical development with an end-user-focused experience while doing fast rollouts in a large and international environment. We began with a thorough discovery phase up front to define the technical strategy and investigate the most suitable solutions to composing a modern headless landscape. The platform's initial development, rollouts and maintenance were taken care of by a multi-disciplinary development team in close cooperation with Danone.
Danone's century-long Specialized Nutrition story started in 1896 in the Netherlands with Nutricia. Since then, they rely on brands, programmes and support services to provide worldwide opportunities for healthy growth and development in early life, as well as during periods of eating and drinking difficulty. Today, Danone offers the target audience an alternative digital commerce platform when retailers and pure players are saturated.
We help global, multi-brand organisations roll out scalable commerce with minimal tailoring per market. Tell us about your brands and we’ll map the path.