Our work / Agradi
A leap forward in customer experience.
Agradi's previous website was built on old technology. The goal was to improve e-commerce functionality and enhance the customer experience with a reliable and scalable platform. In 2016, we launched the new platform and we've been optimising it ever since. Together we have implemented many new custom features that have boosted commercial growth.
Grow into a competitive ecommerce brand through a single, reliable platform.
Expand the platform from 1 region to 19 countries, seamlessly.
Meet the business' promotion, discount and seasonal marketing needs.
Together, we created a collaborative atmosphere that enabled us to combine steady and high-quality technical development with an end-user-focused experience while doing fast rollouts in a large and international environment.
Created a multi-country e-commerce platform and roadmap for success.
Helped establish product development through a programme of continuous improvement.
Created a long-term partnership over 7 years of development.
The platform is based on infrastructure in Amazon Web Services. It uses the Django-Oscar framework as primary e-commerce framework, connected to centrally maintained sources such as PIM and ERP. The landscape includes connections to necessary tools like payment providers and shipping and warehouse solutions. The main complexity is managing the wide variety of proprietary promotion and discount elements, while supporting highly seasonal and constantly changing inventory — our solution also automates the return processes, saving FTEs.
Active since 1998, Agradi is a large, international webshop in the field of equestrian sports apparel, equipment and other animal supplies. Whether you are just learning to horse ride and need to purchase your first gear or are an experienced owner who needs to tend to their animals, with Agradi you will have a range of over 100,000 items to choose from. Since 2016, Lab Digital partnered with Agradi to develop and design their e-commerce platform.
We help retailers build reliable, scalable commerce platforms and roll them out to new markets. Tell us where you want to go and we’ll show you how to get there.